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Coro Jewelry - A Brand History

    • Moderator
    • 62 posts
    July 31, 2015 11:10 PM EDT

    posted by Vintage Baubles & Bits  2-25-14

     

    If you’ve been collecting vintage for any period of time, you’re sure to have come across a piece or two of Coro jewelry. A well-established costume jewelery company - Coro Jewelry has been around since 1900. It was founded in New York as part of the Cohn & Rosenberger Company which was started by Emanuel Cohn and his partner Carl Rosenberger. The brand made costume jewelry for 79 years.

    A fun little piece of trivia, but the name Coro wasn't actually adopted by the company until 1943, when the blend of Cohn & Rosenberger's names was officially made the corporate name. Cohn had died in 1910, only 10 years into the life of the company, but the Rosenberger family still gave tribute to his contributions to the brand.

    Carl Rosenberger continued to manage the company until his death in 1957, when the brand was taken over by Gerald Rosenberger, Carl's son, who managed the company until his death 10 years later. In 1970 the Rosenberger family sold the company to Richton, International. However, Richton was unable to keep the line of costume jewelry profitable and in 1979 Coro went bankrupt and closed its doors for good.

    For vintage collectors this means that any piece of Coro jewelry you find is a least 35 years old and is definitely vintage. All Coro pieces are marked, making them easy to recognize and collect. Throughout the life of the company the logo went through many iterations, the two most popular versions being the script “Coro” and Pegasus Coro, the company name with the image of a flying horse next to it.

    To find out more about Coro marks visit this great reference site:

    http://www.illusionjewels.com/costumejewelrymarkscoro.html